“There’s not just one way to trail run. You can do it your own way, and it still makes sense. “
Something is happening in Melbourne, Australia that it doesn’t seem like the running world is ready for.
Yeah, perhaps I’m building it up for dramatic effect, as is my nature as a reactive American, or….perhaps when you run into a brand like Büite Outdoor that is championing authentic connection between brand and human above all else, you realize what the f*ck is going on.
That was my takeaway in talking with Orlando from Büite (pronounced “beta” but also, pronounce it how you want. It’s the spirit that matters.)
They’ve only been around a few years, but with the passion and vision Orlando speaks about the brand, we have a lot left to see.
“Büite is outside,” as it is clearly stated across their site.
Take this episode as your invitation and inspiration to connect with something bigger than all of us. So long as it’s outside.
This is Büite Outdoor for Leggggs.
Leggggs 